Isabelle Reydet-Rousselet
Consultante intermédiatrice rédactrice freelance webmarketing
Free and available to accompany and optimize your reflection and\or the development of your company on Morocco.
Contact me : isabelle.reydetrousselet@gmail.com
Diplomed of ESLSCA in Paris, I was successively in the executive committee of cxp (information and expertise in software packages market), then dircom of Cincom (software editor) during 5 years.
Arrived at the beginning of 1994 in Morocco on " personal challenge ", I created CMC2 and developed locally an important relational network : decision-makers of big companies, industrial firms, governmental and press/media.
In 1997, I signed up with The CXP ( www.lecxp.com ) in Paris, dedicated to the follox up of software packages, to represent this company in Morocco.
In 2005, after a two years' market study, I contributed in the creation of Liberty Tech and build up a partnership to represent the Mandriva Linux distribution in Morocc ( www.mandriva.com - contract signed at the beginning of 2006). Objective: allow the Moroccan operators to have a "free" software alternative.
At the beginning of 2006, I started building a rich and various national & international experts' network.
Still in challenge, you have with me the opportunity to enter the moroccan market, develop and work there in the best conditions.
758 contactsAs marketing, communication, RH consultant and project manager, I can be a force task and accompany on-demand:
* Events, particular announcements, specific editorial,
* Companies media relations to inform more and better their markets,
* Customers, partners and prospects information,
* Partners' research and qualification,
both in Morocco and on the international stage.
I can mobilize my personal consultancy, press, VIP and top management network.
I shall also remain attentive to any job proposal.
And if I have any free time, I shall write a book on my 16 years experience as a French manager in Morocco.
1988 - 1993Mission: promotion on the French market of the company and of its resolutions: database management systems, development tools (AGL, L4G), industrial management, office software,...
Target : IT managers of big French accounts, press
Accomplished missions:
. supervision and animation of the team
. operational audit of needs, installation of a centralized marketing and working procedures
. study of competition (positioning, prices, actions)
. centralization of marketing and communication,
. elaboration of the annual and 3 yars communication plan (hierarchy of tasks and actions, budget) on the basis of an annual Budget consisted of between 1,5 of 3,5 MF
. constitution and management of database prospective buyers, press, prescribers (consultants, constructors)
. realization of internal and external communication (customers, prospective buyers, consultants, constructors, press): direct mail advertising, inquiries customers, organization of seminaries and working party, press releases and press conferences, …
. analysis of needs, elaboration of the conditions of contract and realization of all support of communication / promotion / sale of firm and products: commercial presentation, technical supports of 1st and 2nd level, creation and realization of a quarterly customers letter (Cinc'Info), …
. he constitution of the first french user association
. linked permanently with the corporate in the States and the European subsidiaries