Mohamed Tazi

MOHAMED TAZI HNYINE, 33 YO
 : Résidence porte californie, immeuble nassim,
Quartier bachkou, 20420 Casablanca.

: +212633078226

: Mohammed.tazi@gmail.com

Website : www.mohamedtazi.com


Communication manager : ATL & BTL

Over 8 years experience in media planning, buying & media strategies, curious and passionate about web marketing, I am always keeping up todate to the digital innovations for applications in marketing.

SKILLS


• Media planning & buying
• Media strategies
• Negotiation
• Competitive and Benchmarketing report
• Media softwares : MAROCMETRIE, Popcorn, outils CREARGIE & suite ISI imperium…
• Integrated marketing communication (IMC)
• Digital media planning
• CMS Plateform ( Wordpress)
• Microsoft Office
• Blogging
• Community management
• SEO
• Project management and consulting in creating websites and mobile applications
• Concepts in html and javascript
• Knowledge of Dreamweaver
• Monitoring and analytics (Google Analytics)
• Google reader
• Google docs


EXPERIENCES



Jan 2009 – To date Communication manager : ATL & BTL – MWZ Media

Projects:
• Launch of the new brand INWI "Wana Corporate" media and budget management and brand positioning.
• Definition of media strategies of INWI products
• Negotiation of annual or periodic purchases advertising space for the brand.
• Work on ideas "out of the box" and media proximity for the brand.
• Creation of the website of the agency

Other:

• Managing a ATL & BTL team
• Understanding the needs and expectations of clients: establishing quantitative and qualitative market research.
• Defining the communication strategy
• Deployment of direct marketing
• Developing appropriate media strategies
• Providing competitive intelligence on the market
• Developing the media plan annual (monthly / quarterly and yearly), budgeting and delivery.
• Negotiation with suppliers (annual and periodic)
• Providing periodic reports to the client
• Developing digital strategies and building marketing plans
• Operational implementation of digital media plans (display, search "SEO / SEM" social media ...)
• Developing and tracking emailing campaigns
• Reporting (monitoring, traffic statistics and trends, campaign performance, post-mortem, etc.).
• Development and implementation of the Community Strategy (Facebook, Twitter, Blogger Relations, Digital PR ...)
• Daily monitoring of the various brands
• Development of new uses related to social media, event planning with online and offline
• Project management for creating mobile applications Iphone, android ...
• Development of mobile marketing strategies.
• Management of projects of creating websites.
• Participating in the development of the customer portfolio

Oct 2007 – Dec 2008 Media manager - Universal Media - COCA COLA & flavours .

• Preparing the IMC in coordination with Coca Cola team
• Managing relationship between client and media suppliers.
• Statistical analysis of market data: (Competition, market), and statistical measures (audiences, readership, etc..) to select the best media.
• Establishing recommendations and media strategies
• Analysing media strategies of competition and developing benchmarks.
• Responsible for all aspects of the media plan
• Ensuring the execution of media plans for all brands.
• Campaigns post evaluation
•
may 2006 – sept 2007 Media planner - Mediacom (GREY) - client : NOKIA North Africa
•

Sept 2004 – apr 2006 Media executive - Starcom “LEOBURNETT”

TRAINING

-2002-2004: Master in Marketing, sales and distribution at IHEES (Institute of the high economic and social studies).
-1999-2001: Bachelor degree, Option Econometrics at the university Hassan II
-1995-1996: High school diploma in experimental sciences at the Secondary school Moulay IDRISS 1st.

LANGUAGES

Arabic: read, written, spoken
French: read, written, spoken
English: read, written, and spoken (business English at BPEC School)
Spanish: intermediate