Reda Badawi

Business development Director

20100CasablancaMorocco

14 years of international experience

Business development manager seeks a challenging senior position with advancement opportunities in a progessive organization willing to utilize a successful career in performing quality work. - Areas of interest: Business & strategy development, Project management, Logistics & C&P, Sales, Retail industry.

- Major aptitudes: self-directed, sense of responsibility, rigor, & creativity, very analytical, strong negotiation practice, great interpersonal & networking skills, fluency in French & English
- Specialties: Business development and strategic optimization, Budget and project management, Marketing, Finance, Business Planning, Negotiation skills, Contract and Procurement management, Coaching and Leadership, Business Research and market study

Reda Badawi
171 contacts
Since 2009

Network Manager, shell morocco
- Development of the Retail network development strategy for an investment budget of 9M$, & operations budget of 2M$) in line with the marketing and sales strategy and high level priorities
- Identification of the strategic development orientation of the business based on data analysis of the local market and marketing studies outcome of customers needs (portfolio expansion with a growth project pipeline of 6 new projects ready to launch in 2009)
- Implementation and monitoring of the annual investment plan (including all network development proposals, property & Real estate management, divestments, and site maintenance); Guardian of the activity KPI (investments, business profitability, maintenance and operational efficiency, contract management, etc.: - Maintenance contract renewal: support of the creation of a small business entity to ensure operations continuity and redeployment of maintenance staff, and terms renegotiation generating a budget saving of 10%; - renegotiation of major goods & services contracts related to Retail allowing a total saving of 280K$ in Capex)
- Optimization of the network asset base, Real estate and land bank management, and network cost base. (High property values auditing to support the Real estate strategy and the update of the network classification)
- Custodian of the Network & Engineering processes with Shell Africa/ global standards, as well as Shell HSSE and business principles.
- Interface with the Retail leadership team to ensure co-ordination of network activities & initiatives with other Retail functions (sales, marketing).
- Lead of the network, engineering & maintenance team (15 FTE).
- Member of the Retail leadership team, and representative of the retail network within the Shell S&O team.

Petroleum production and distribution
Professional experience

- Budget owner (€ 5Million) designated to deliver the most effective (time wise) & efficient (best quality) construction/maintenance program to support the development of Shell contemporary Retail network (330 gas stations) and the business sales growth (10 new/refurbished sites and 30 upgrade projects over the last 3 years)
- Lead of a team of 8 co-workers (project managers, admin-support, field supervisors)
- Owner of the annual Retail network/Marketing implementation plan and the department activity reporting/Key-Performance-Indicators follow-up: KPI improved by 50% over the last 3 years (Construction Project duration reduced to 2.5 months), improved budget spending efficiency, developed a set of new follow-up tools and databoards, standardized engineering tools and processes ( last department audit appraisal: GOOD)
- Handling the logistics, contract and procurement and stock management of the activity and payment of contractors
- Managing the Health, Safety, Security and Environmental aspects of the business
Unit (certified HSE trainer/auditor): trained and certified all major contractors / 0 incidents
within 3 years.

Petroleum production and distribution
2003 - 2003

- Manager of the major electricity accounts: construction companies, electricity specialists, etc. - Marketing and sales promotions activities for the electrical department
- Sales monthly reporting and P&L quarterly analysis
- Merchandising, pricing and inventory management (especially during special seasons and promotion events)
- Supervised customer relations and technical assistance

DIY - Gardening
2002 - 2003

- Responsible of purchasing, merchandising, pricing and inventory management
- P&L, sales monthly reporting
- Managed a team of 6 employees (Payroll, shifts rotation, training)

Petroleum production and distribution
2001 - 2002

- Assisted in research and tutoring
- Performed statistical analysis of survey results and managed the department training database
- Managed a computer lab and a research website
- Managed the set-up and organization of the department’s workshops

Universities
1997 - 1999

- Led a team of 10 technicians to manage 3 technical laboratories
- Directed projects of conformity testing on operational and new electrical installations and Equipment locally manufactured or imported
- Member of the technical committee from the ministry of industry responsible for the study and development of new norms of products not covered by local regulations
- Increased the activity of the department by 10% after conducting quality assurance seminars for related businesses and inciting them to ratify their manufactured/ imported products
- Improved the effectiveness of the tests by developing test procedures and certifying technicians, and an auditing process to confirm the authenticity of the results

Engineering - Projects management
Education
Hobbies
Regular Work-out (Aqua-gym , biking…) , big movies and video games fan , hiking and outdoor activities , traveling , animals (dogs , horses)

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