Abderrafie Allali

Abderrafie Allali

Web Editor, IKEA

Casablanca, Maroc

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Son parcours

  • Aujourd'hui
    Juillet 2016

    Web Editor

    +5000 employés

    ✔Creating digital content for the website and the app via OpenText TeamSite respecting guidelines, tone of voice, user-centered design,
    ✔Content customization with HTML, CSS, Photoshop and InDesign.
    ✔Digital merchandising, sales steering, and customer management via WebSphere Commerce ✔Optimising internal search and business experience via Apptus eSales.
    ✔Measuring and tracking website performance via Omniture and CountQuest.
    ✔Setting and translating IKEA Planners via Cybercom platform.
    ✔Collaboration with different delocalized stakeholders to maintain and ensure website and app well-functioning.
    ✔Participating in marketing activities: social media, SEO SMO campaigns, Offline and street com, creating instore cash screen com.
  • Aujourd'hui
    Avril 2016
    Août 2015

    Content Manager


    ✔Creating, optimizing and maintaining up to date Digital content of existing and new hotels using CMS
    ✔Writing content in English, French, and coordination with ES, IT, PT, DE, RU translators
    ✔Providing assistance and training to hotels from the five continents via (Phone,E-Mails,Skype) and processing their requests
    ✔Coordinating with channel managers as a third party to upload rates and availabilities on the extra-net.
    ✔Benchmarking with main OTAs internationally to ensure parity and competitiveness.
    ✔Working in synergy with multicultural departments from more than 10 nationalities.
    ✔Maintenance of report files tracking content status.
  • Aujourd'hui
    Juillet 2015
    Janvier 2015

    Delegate Acquisition Sales Executive (EMEA Region)

    1000 - 4999 employés

    ✔Corporate Sales (B2B) – Large Scale Summits.
    ✔Delegate acquisition of senior level decision makers from fortune 1000 organisations.
    ✔Cross-functional collaboration with our offices in other countries
    ✔Establishing a Sales Strategy, for each event considering, niche target, topics, regions.
    ✔Specialized in Market Research through identifying and qualifying prospects.
    ✔Client relationship management CRM and improve client retention.
    ✔Managing opportunities throughout entire business sales cycle.
  • International Business Management

    Bachelor of Business Administration (B.B.A.)
  • Aujourd'hui
    Décembre 2014
    Mai 2012

    Sales Executive

    Sté. Karpet Batiment SARL

    ✔Analysing market trends to determine competitive market prices
    ✔Negotiating and agreeing sales, prices, contracts and payments
    ✔Marketing and promoting properties for sale
    ✔Providing legal, economic and market advice
    ✔Preparing and Interpreting legal documents
    ✔Reporting sales activity and market trends to top management

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Ses langues parlées

  • Arabe
  • Anglais
  • Français

    Sa présentation

    Being trilingual, and having studied in both French and English systems, and working in multicultural environments give me the ambition to pursue my passion for digital on an international level. My goal is to be a digital marketing and E-Commerce expert and participating in shaping digital trends of tomorrow.

    Son activité sur Viadeo

    Ses derniers contacts
    Home Golden
    • Asistente de la Direccion, Constructora & Inmobiliaria Home Golden
    Lamiae Elhassani
    rajaa Chezblady
    • Chezblady est notre marque des faits maison *****Info whatsup 0664040176 ******

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