Dania Alsaid

Build the marketing plan and calendar for consumer health care brands ( Carefree, OB, Reach) and Johnson's Baby professional maternity program.
- Handle the marketing plan forecast and the marketing plan orders.
-Follow up closely on the plans’ implementation, schedule and activities.
- Ensure preserving the image of the brands at the POS.
- Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area.
- Communicate all required information about animation / visibility to the suppliers.
- Define the media and PR plan by briefing the advertising agency.
- Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities.
- Implement and follow up Johnson's baby maternity program in hospitals.

Internship in Trade Marketing Department
• Implemented a reward program for the company’s retailers to maintain stable sales during the year.
• Implemented “one to one” promotions to improve retailer loyalty.
• Developed retentive actions to prevent the switch of retailers to competitors

Internship in Direct Marketing Department
-Developed the frequent flyer program Safar Flyer
•Measured the satisfaction of loyalty cards members through a quantitative study.
•Conducted competitive analysis to better meet customer requirements.

Internship in Marketing & Media Department
• Established media planning for two Moroccan campaigns.
• Selected the number of advertisement insertions and communicated the price of advertising space through different channels.
• Developed my creativity by designing flyers for Nokia’s phones.
• Organized a briefing between the advertisers and the agency for Sony Ericson phones.