Mes compétences :
Leadership
Customer Relationship Management
Market research
Management
Marketing
Communication
Social networking
SPSS
Entreprises
Danone
- Assistant Brand Manager
Paris2014 - maintenant- Follow up of Market research studies (Nielsen, Trackers, and U&A).
- Elaboration of Brand & Business Reviews, and the Marketing Plan 2015 (Brand performance analysis, identifying growth opportunities)
- Expense tracking & adjustment of the estimated budget
- Monitoring agency briefings (creation of new packs and pick-ups, new visual identity of the brand, and point of sale advertising support).
- Running and participating in ATL & BTL projects: launch of new TVC, new promotions in both modern and traditional channels.
- Participating in a variety of projects, collaborating with internal contacts (R&D, Purchasing, SC, Quality, legal) and external contacts (advertising agencies, packaging companies, suppliers).
Prolific research
- Market Analyst
2013 - 2013- Primary and secondary research, data mining, analysis, project management.
- Working on "Kia Motors" Implanting 2013 survey. The purpose is to measure Kia owners and competitors owners satisfaction levels with regards to the sales and service experience provided by Kia motor dealers nationwide and worldwide.
