Karim Manjra

Mission
Enable sales department to deliver stretch volume targets through (1) ensuring proper initiative management, (2) putting in place channel specific strategies and (3) rigorous budget management.

Achievements
* From “Morocco traditional” focus to “North West Africa all channels”
* Improved forward planning of initiatives
* Enabled databased decision making

Mission:
1. Manage modern trade customers @ head quarters level
2. Manage sales force
3. Develop talent for the organization

Achievements
1.
* Re-ignitiate collaboration with nbr 1 customer
* Category captaincy
2.
* Right culture moving from total abandon to strong commitment
3.
Successful onbaording & preparation of a team member for a leadership position

Mission
directly manage a sales force of 120 persons and 6 managers, driving distributors at top management level, leading a multifunctional team, member of CBD Leadership Team.

Achievements
* Complete redesign of Go-to-Market strategy including: (1) PG owned distributor divestiture, (2) distributor merger, (3) branch closing and (4) coverage extension (+50% direct coverage) while decreasing cost to serve.
* Positive (organic) growth index while running the Go-to-Market redesign project
* Created & shared broadly the model for Distributor Operations management called DO-JVC Wheel (Distributor Operations Joint Value Creation Wheel)

Mission
Convert rural population to P&G brands franchise while managing huge logistical complexicity: (1) recruit and train a sales force equivalent to 3 times the size of our 3 distributors combined and (2) cover thousands of scattered douars not spotted in any geographical map

Achievements
* Tide brand back to growth after 4 years of decline (85% of growth coming from douar program)
* 100% reach within target timings and budget