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Sakina HARTI

CASABLANCA

En résumé

Experienced Sales Manager with a demonstrated history of working in the industrial and automotive sector. Skilled in Negotiation, Business Development, Communication, and Sales Management . My experience to work in cross functional and multi-cultural teams lead to the achievement of the best level of productivity and efficiency. Graduated from EMI with a master degree in industrial engineering.

Mes compétences :
Business development
Engineering
Sales Management
Sales Channel
Marketing Strategy
Negotiation

Entreprises

  • Robert BOSCH GmbH - Regional Sales Manager North and West Africa

    2017 - maintenant - Ensure the achievement of the company performance targets, turnover and margin for assigned territory.
    - Establish the distribution strategy, manage and promote the distribution network per country.
    - Identify and implement the parts sales strategy at Market level.
    - Establish and implement the annual marketing plan per country and per distributor, organize marketing programs (Promotions, campaigns, Seminars, Exhibitions, Road Shows, Factory visits,..)
    - Conduct market analysis, benchmarks with major competitors.
    - Implement the pricing strategy per product line.
    - Monitor territory parts sales performance, provide forecasts and regional parts KPIs.
    - Assess the market potential and its trends, propose the required actions to further develop the business.
    - Support of importers in concerning adequate analysis, trainings, best practice sharing and resolution of parts shipment and supply problems.
    - Management of the sales team in all markets assigned (performance monitoring, training, hiring)
    - Strong market presence, regular customer visits.
    - Support after sales readiness activities for new product launches.
    - Increase brand awareness

  • VALEO - Country Sales Manager

    Paris 2014 - 2017 - Achieve the company performance targets against the objectives and the growth strategy.
    - Define and implement overall sales and marketing strategy at product line level.
    - Establish the distribution strategy, manage and promote the network of distribution.
    - Make regular benchmarks with major competitors and collect business intelligence.
    - Analyse market trends, competitor activities.
    - Provide and Monitor forecasts, parts volume planning and target agreements.
    - Ensure the development and implementation of sales strategic objectives, operating plans and policies that provide continuing sales performance improvements for Parts and Services.
    - Build and maintain relationships with customers with a strong market presence.
    - Listen to customers, understand business needs and structure a solution built on products and/or services to address those needs.
    - Drive initiatives to increase customer awareness and satisfaction.

  • Groupe Auto Hall / Mitsubishi FUSO - Business Development Manager

    2012 - 2014 - Define a business development strategy and sign new strategic alliances with the key actors in the market.
    - Identify and develop new partners to develop overall business volume.
    - Active market steering by forecast, turnover, margin, market share on product level.
    - Analyse, understand the market trends and competitors in order to plan the relevant commercial actions.
    - Build commercial policy for each sales channel (products offer by customer segment, price policy, technical trainings, promotion plans¸ Communication and marketing…etc).
    - Negotiate the contracts and annual targets with the partners.
    - Visit all branches, dealers and fleet customers.
    - Hold monthly business reviews with branches and dealers to follow the progress of targets, After Sales action plans, and to ensure connectivity and coordination of sales efforts .
    - Analyse and manage the customer complaints.
    - Manage a team of 27 persons.

  • CUMMINS and CASE North Africa - Spare Parts Manager

    2011 - 2011 * Manage the entire gamut of spare parts operations from inventory control, pricing policy,
    and personnel management.
    * Maximize profit through the effective operation of the parts department. ;
    * Provide excellent customer service support. ;
    * Ensure logistics to minimize delivery time. ;
    * Prepare accurate forecasts to ensure maximum availability. ;
    * Create market awareness of Genuine spare parts and brand building. ;
    * Conduct spare parts campaigns and Kits. ;
    * Train and follow up on the development of spare parts team. ;
    * Visit regularly the key accounts.

  • CUMMINS and CASE North Africa - Sales and Marketing Engineer

    2008 - 2010 * Identifying and establishing new business.
    * Organising sales visits.
    * Liaising with existing clients. ;
    * Preparing tenders, proposals and quotations. ;
    * Providing pre-sales and after-sales support. ;
    * Negotiating contracts, terms and conditions. ;
    * Reviewing cost and sales performance.
    * Writing reports and sales literature.
    * Providing product education and advice. ;
    * Attending trade exhibitions, conferences and meetings. ;
    * Ensuring that sales targets are met.

Formations

  • Ecole Mohammadia D'Ingénieurs (Rabat)

    Rabat 2004 - 2008 Masters Degree in Industrial Engineering

    Masters Degree in Industrial Engineering

  • Lycee Mohamed V (Casablanca)

    Casablanca 2002 - 2004 Selective classes leading to high engineering schools Maths Sup/Spe

    Selective classes leading to high engineering schools Maths Sup/Spe

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