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Aminata KOUMA

ABIDJAN

En résumé

I am a Communications, Marketing and Knowledge Management professional with over six years of invaluable work experience. I have vast experience in strategic communications, knowledge management, marketing, research design/analysis. I consider myself to be an astute leader, team player, and a goal getter who is highly responsive to achieving targets.
Since April 2017, I have been working as a Knowledge Management, Communication and Events Consultant, with the Independent Development Evaluation (IDEV) of the African Development Bank. At this position, I actively support the design and implementation of strategic communications and Knowledge management for IDEV's evaluations. I provide support in design, layout, and production of IDEV communications and knowledge products, knowledge forums and communities of practice (APNODE, SNES, EPRADI, ECOP).
Prior to this, I worked between 2012 and 2016 with the Marketing Services of Nestlé Côte d’Ivoire; in the Ivorian telecommunications sector, with an operator and earlier with the National Agency for the Universal Telecommunications Service (ANSUT), where i designed the basics and participated in the implementation of the internal, institutional and projects communication strategy.
In 2016, I returned to my first passion – Marketing/Communication consulting by joining BRAVO, an Ivorian communication agency, as event pool manager, then customer manager. At these positions, I was responsible of the strategic communications of many national and international companies and institutions.
I hold a Master's Degree in Operational Marketing from the British Institute of Management and Technology and a Bachelor's Degree in Advertising / Marketing from the Communication Sciences and Techniques Institute of Côte d'Ivoire.

Mes compétences :
Sphinx Software
Microsoft Word
Microsoft Excel
Adobe Photoshop
Adobe Illustrator
Evènementiel et Relations Publiques
Publicité
Communication
Études marketing
Gestion des connaissances
Microsoft PowerPoint

Entreprises

  • African Development Bank Group - Knowledge Management Communication and Event Consultant

    2017 - maintenant Support to Independent Development Evaluation (IDEV) in:

    • Designing knowledge management and dissemination strategies ;
    • Designing, translating and disseminating communication supports (multi-media) ;
    • Designing and editing evaluation reports and the quarterly publication eVALUation MATTERS ;
    • Writing content for IDEV’s digital communication channels (website, social networks);
    • Providing support for IDEV Evaluation Capacity Development initiatives (African Parliamentarians’ Network on Development Evaluation (APNODE), Strengthening National Evaluation Systems (SNES) and Evaluation Platform for Regional African Development Institutions (EPRADI));
    • Providing editorial and operational support for, Evaluation Week, and other knowledge sharing events (with the pairs evaluators, development partners, programs’ stakeholders …);
    • Providing Knowledge Management and Communication support for IDEV knowledge events;
    • Providing editorial support and coordinating the design, layout, and production of IDEV knowledge products (i.e., Reports, Briefs, Highlights) working closely with publishers.



    Portfolio: Water Sector Evaluation; Impact Evaluation of Rural Water Supply and Sanitation Program in Ethiopia 2006–2014; Evaluation of Water Supply & Sanitation in Africa; Rural Water Supply & Sanitation-Cluster evaluation; Urban Water Supply & Sanitation-Cluster evaluation; Agricultural Water Management-Cluster evaluation; Bank support for agricultural value chain development; Congo Basin Forest Fund Evaluation; Evaluation of policy-based operations phase 2; Countries Strategies and Programs evaluation (Nigeria, Côte d’Ivoire, Malawi; Cape Verde); Bank's self-evaluation systems and processes; etc.

  • BRAVO - Events Manager (From March to December 16) / Customers Manager (From January to April 17)

    2016 - 2017 • Strategic and operational support to a large wide of public and private institutions, as well as NGOs in strategic communications, marketing (social, institutional, project, product) , advertising, public relations and events;
    • Implementation of communication actions ;
    • Procurement;
    • Budgeting and evaluation.

    Customers Portfolio: Urban Sanitation Ministry of Côte d’Ivoire; Johns Hopkins Center for Communication Programs ; National Investment Bank (BNI); Société Générale de Banques, Côte d’Ivoire; Regulatory Authority of the Telecommunications Sector (ARTCI); Village des Technologies de l'Information et de la Biotechnologie (VITIB); Ivorian Electricity Company (CIE); Water Distribution Company of Côte d’Ivoire (SODECI); Société de Limonaderies et de Brasseries d'Afrique (SOLIBRA); SANIA Cie (SIFCA Group); Les Brasseries Ivoiriennes ; etc.

  • ANSUT (Agence Nationale du Service Universel des Telecommunications/TIC) - Communication Assistant

    2013 - 2016 • Designing and budgeting the 2014-2015 communication strategy for the development projects financed and implemented by ANSUT for the rural populations [ as well as the internal and institutional communication strategies];
    • Design and dissemination of knowledge products and various communication supports (brochures, flyers, banners, TV and radio spots, reports,...) and support to the administrative management of the Department;
    • Support to the conceptualization and logistical organization of institutional, internal and project-related events with the programs’ beneficiaries, partners, government… to encourage and promote dialogue and their strong commitment for the sustainability of the outputs of development programs ;
    • Management of digital communication and graphics designs (social networks and website);
    • Moderation and facilitation of events;
    • Impacts Evaluation of communication activities.

    Projects portfolio : eSANTE; eEDUCATION; eGOUV; eAGRICULTURE; ICTs VULGARISATION PROJECTS (COMMUNITY CYBER CENTER PROJECT; 1 CITIZEN 1 COMPUTER) RNHD (NATIONAL OPTICAL FIBER AND CDMA NETWORK PROJECTS); …

  • VIPNET - Marketing Assistant

    2012 - 2013 • Support in designing, budgeting and implementing the marketing strategy;
    • Design, editing and dissemination of knowledge products and various communication supports (brochures, flyers, banners, TV and radio spots, reports, etc.);
    • Content management, monitoring of the website and community management (social networks).
    • Design and implementation of quantitative and qualitative evaluations (products; customers services; business environment studies and customers behaviours);
    • Support to the conceptualization and logistical organization of institutional, internal and project-related events (Forums, seminars, workshops, press conferences, launches, etc.) and administrative management support to the Marketing Management;

  • Nestlé - Marketing Assistant (Trainee)

    Marne La Vallée Cedex 2 2011 - 2011 • Designing and implementation of quantitative and qualitative evaluations (communication campaigns, consumers behaviours…) and support to the organization of brand’s related events;
    • Analyzing, and updating of data collection tools.

Formations

  • British Institute Of Management & Technology (Abidjan)

    Abidjan 2014 - 2016 MASTER

  • College Moderne Gaoussou Touré CMGT (Anyama)

    Anyama 2008 - 2009 Baccalauréat série D

  • Institut Des Sciences Et Techniques De La Communication (ISTC) (Abidjan)

    Abidjan 2008 - 2011 Licence professionnelle en Marketing /Publicité

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