Menu

Anass BARKA

DUBAI

En résumé

Graduated from Grenoble School Management (Master degree in Marketing Field), I'm the dedicated Publisher Acquisition Manager @ Adzouk.

Passionate about Digital Marketing, New technologies & Amateur astronomy, Tech-savvy, Four Languages speaker (Arabic, French, English and Spanish) And Goal Oriented.

With a proven experience in the Digital field across the MENA region, i'm also fully certified Adwords (Search Fundamentals, Advanced Search & Advanced Display), and Analytics.

Mes compétences :
Google analytics
Sales Force
Microsoft Office
Marketing
SPSS
Webmarketing
Emailing
Google Adwords

Entreprises

  • Adzouk - Publisher Acquisition Manager

    2015 - maintenant - Develop regional expansion strategy
    - Growing the high-tech Adzouk Advertising Network across MENA.
    - Identify and secure new publishers in the territory (both English & Arabic)
    - Identify and deliver to each publishers KPIs e.g. eCPM, average CPC, fill rate etc. in order to secure long-term agreements
    - Assist in managing & supplying demand balance between advertisers and sites

  • Middle East Communication Network - Digital Manager

    2014 - 2015 - Leading MCN Morocco Digital’s activities.
    - Strategy setting, insights, ideas and concepts generation
    - Developing and managing digital marketing campaigns (Google Adwords, Facebook ads, Twitter ads, Linkedin ads, RTB, Local website media buying…)
    - Overseeing the social media strategy for the clients
    - Managing online brand and product campaigns to raise brand awareness
    - Responsibility for planning and budgetary control of all digital marketing
    - Evaluating customer research, market conditions and competitor data
    - Review new technologies and keep the company at the forefront of developments in digital marketing

  • Google - Google Adwords Account Manager

    Paris 2012 - 2014 - Conception & Implementation of Adwords advertising campaigns
    - Assistance, & management of a Leads & Customers Portfolio
    - Prospection, acquisition & support of new advertisers on Google Adwords
    - Management of the Google Partners hub for agencies

  • Avon beauty products - E-Commerce Specialist (MENA Region)

    2011 - 2012 - Coordination of e-commerce activities of the cluster (MENA)
    - Ensuring optimal functioning of the countries websites,
    - Updating Consumer sites and creation of new contents,
    - Coordinating the establishment of special promotions, events...
    - Implementing new online services (newsletters),
    - Adapting new contents from global to local countries (microsites),
    - Managing the images directory,
    - Contributing in the creation of the different e-brochures,
    - Coordination of the "on-line lead generation" operation,
    - Ensuring AVON's image compliance in all online medias : content / advertising / social networks ...

  • Leyton - Web-Marketer

    Saint-Cloud 2010 - 2011 - Routage des campagnes e-mailing via la plate forme Cheetahmail,
    - Suivi du trafic et fréquentations des sites web via google analytics,
    - Gestion de la relation client via le CRM Salesforce...

  • Leyton - Junior-Marketer

    Saint-Cloud 2009 - 2010 - Routing e-mail campaigns through the platform Cheetahmail,
    - Tracking websites traffic through Google analytics,
    - Relationship client through the CRM Salesforce…
    - Producing commercial supports (Power point) for argumentation purpose
    - Managing diverse emailing campaigns
    - Managing the back office of sites web,
    - Internal communication

Formations

  • Grenoble Ecole De Management

    Grenoble 2010 - 2012 Master Spécialisé

  • ENCG : Ecole Nationale De Commerce Et De Gestion (Kénitra)

    Kénitra 2005 - 2009 Bachelor

Réseau

Annuaire des membres :