-
Apple
- Global e-commerce lead
PARIS
2012 - maintenant
• E-commerce expertise: identify e-commerce trends and growth opportunities for traffic, conversion, average order value and overall customer engagement. Align site management road map on identified opportunities both at a global and local level. Propose and implement projects for tactical pilots.
• Market expertise: build a strategy to sustain long term growth for our key line of products by articulating market trends with corporate priorities.
• Business intelligence: build a 360 degree view for our key line of products (business, traffic, conversion, customer engagement and customer profile) and benchmark against other distribution channels.
-
Apple Inc.
- Senior e-commerce Manager EMEIA
PARIS
2010 - 2012
Mission: grow the Apple Online Store revenue throughout the EMEIA region (20 countries)
Main achievement: FY11 business plan, inclusive of revenue targets, opex and capex.
• Business planning: accountable for yearly business plan with revenue targets, sales programs & marketing plan, corresponding opex and capex. Reporting on quarterly achievements & required adjustments to the EMEIA/AMR Online Store General Manager.
• Digital Marketing programs: creation and maximization of complex, cross-functional, multi-channel marketing programs to raise the Apple Online Store awareness and revenue among the youth market segment (web-marketing, co-marketing, CRM, online and offline advertising, corporate and local promotions).
• Direct Management: managing a team of online marketing program and business development managers (UK, Germany, France and Spain). Currently expanding the team in southern Europe, building performance metrics and designing an organizational structure to manage and sustain a 3 years growth plan.
• Cross-functional leadership: influence worldwide and EMEIA teams on capex & opex investments and allocation.
• WW leadership: member of the WW leadership Online Store team and contributing to global initiatives, from concept creation to go live date and impact on sales.
-
Apple Inc.
- Senior e-commerce Manager Asia Pacific
PARIS
2007 - 2010
Mission: grow the Apple Online Store revenue throughout the APAC region (12 countries)
• Business planning and forecasting: define yearly business plan, commit on revenue forecast, define go-to-market plan and control corresponding opex. Report on quarterly achievements and business plan adjustments.
• Business integration: lobby internal business partners (marketing, communication, indirect channel) to secure online store internal share of voice and secure cross-functional go-to-market plan execution. Initiated multiple cross-functional and cross-cultural projects to increase team integration and achieve alignment with company global vision.
• Marketing programs: create integrated and cross-functional marketing programs to raise the Apple online store awareness and corresponding revenue among the youth market segment (web-marketing, co-marketing, CRM, online and offline advertising, corporate and local promotions).
• Management: hired and manage a team of 3 online marketing program managers (Hong Kong, Korea and Australia). Built performance metrics and designed organizational structure to manage and sustain growth.
-
Apple Inc.
- E-commerce Business Development Manager
PARIS
2003 - 2007
Mission: raise the Apple online store awareness among the youth market segment through marketing programs.
Main achievement: 50% of the Apple online store for Education revenue generated through new marketing programs.
• Web marketing: developed pan-European online marketing programs (direct marketing, affiliation & keywords).
• Promotions: project-managed corporate promotions, defined pan-European go-to-market plan and ensured local execution.
• Partnerships: directed the creation of pan European’s partnership programs. Forged partnerships with leading institutions and students organizations to increase market coverage and support planned performance objectives. Coordinated programs execution and maximized ROI.
• Local business programs: leveraged local Education Marketing and Sales Representatives team’s initiatives, ensured and maximized ROI.
• Built strong partnerships with internal (product marketing, development, channel & partners, services and regional online marketing in the Americas, EMEA, and APAC) and external organizations to drive revenue.
• Received "2005 Dedication Award - Worldwide Online Apple Store" and "2006 Team Impact Award - Worldwide Online Apple Store"
-
EGG Solution
- Senior Product Marketing & Communication Manager
2001 - 2002
Mission: position EGG Solution Optronics as the worldwide leader of on-line 360° imaging technologies.
Main achievement: 360° photo product awarded (Clareity Award - USA).
• Product definition: market analysis, competitive analysis, product marketing and road map definitions.
• Product development: functional specifications, development planning follow-up, Q&A coordination.
• Marketing communication: trade-shows, media-plan (off & online), PR, and press interviews.
• Demand generation: direct marketing campaigns, sale's tools creation (product brochure, product specification sheet, product demonstration CD-Rom, web site).
• Management: hired and managed a marketing team of 4 people.
-
MGI Software Corp.
- Senior Product Marketing Manager
1998 - 2001
Mission: develop an online photo editing BtoBtoC solution.
Main achievements: product awarded (Demo 2000 - Company to Watch Award), Kodak's beta test integration.
• Product definition: market analysis, competitive analysis, product marketing and road map definitions.
• Product development: functional specifications, development planning follow-up, Q&A coordination.
• Product launch: "Fall Internet World 2000" trade show (New York). Marketing and product documentation creation and production (press release, brochure, product specification sheet, web site).
• Business Development: customer deployment follow-up.
• Management: assistant product manager direct management, cross functional teams management (R&D, Q&A teams - France, US and Canada.)
-
Procter & Gamble France
- Account representative
Asnières-sur-Seine
1997 - 1998
Mission: Manage global sales to the largest 32 hypermarkets throughout the western region of France.
Main Achievements: new products in 98% of listed accounts and several internal awards (P&G Match).
• Maintained account receivable and maximized the overall client cooperation budgets.
• Managed merchandising teams for shelves organization and implementation.
• Composed business reports, including marketing analyses and recommendations, and reported findings to coworkers and top management.
-
Procter & Gamble
- Account representative
Asnières-sur-Seine
1997 - 1998
Mission: Manage global sales to the largest 32 hypermarkets throughout the western region of France.
Main Achievements: new products in 98% of listed accounts and several internal awards (P&G Match).
• Maintained account receivable and maximized the overall client cooperation budgets.
• Managed merchandising teams for shelves organization and implementation.
• Composed business reports, including marketing analyses and recommendations, and reported findings to coworkers and top management.
