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Orange
- Head of Strategic Marketing, Planning & Anticipation - Games
Paris
2013 - maintenant
Additionnally to Strategic Planning for Games, manage the Strategic Marketing team in charge of activities such as:
‣ Opportunity studies and Positionning papers (usages, trends, content, partners, competition, technology, etc.)
‣ Strategic projects lead
‣ Market watch
‣ Market Research and R&D Projetcts planning
‣ Overall reporting of Games projects
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Orange
- Head of Strategic Planning - Games
Paris
2011 - 2013
Elaborate and recommend strategy, Roadmap and prioritize existing projects and innovations for Orange’s distribution activities in Games on PC, Mobile,Tablet,TV and Cloud
‣ Anticipate shifts, analyze trends, screen and benchmark market (content, competitors, business models, technology...)
‣ Business development, Growth opportunities recommendations, Partnership portfolio consistency (curation, new opportunity, leveraging, pruning...)
‣ Business modeling & sales forecast scenarios, New business paradigm evaluations (Freemium, Audience, Bundle and All-included, multi-screen cannibalization...)
‣ Segmentation and Positioning to adapt to challenging shifts of the market
‣ Core member of Content & Growth Activities specific programs (LTE,Tablets, Reco, Convergence,Windows 8...)
‣ Build high-level presentations for VP Directors’ internal and external use
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Orange
- Mobile TV UI Global Product Manager
Paris
2008 - 2011
Lead strategy, innovation, roadmap, business modeling & planning, product definition & lifecycle management of Orange TV Player (OTVP) program at Group level, Orange’s multi-country, multi-OS, multi-device native apps for streaming TV
Achievements
‣ Top 10 Mobile application in France, over 2M MVU, Orange’s top app, drive 90% of mobile & tablet TV/Video business (x10 boost in 2 years), First ever legal TV bouquet app worldwide on iPhone, WP7
‣ Roll out in 6 countries including Orange’s Big 4 (FR, UK, PL, SP), yearly 4M€ budget, spin-off for AMEA countries
‣ Most extensive and innovative scope among Orange’s apps (incl. iOS, Android, WP7, tablets, webapp...)
‣ Enforce a cost-efficient, industrial delivery strategy, organization & process: 2 releases /OS /year; combo distribution
embed + appshops (over 5M AppStore downloads as of Oct’11)
‣ Nominee for Meffy’s Awards 2010, Orange Collections, must-have product for demos to PR and internal shows
Strategy, Content & Technology
Leader and/or major contributor to strategic dossiers about mobile TV, convergent TV, partners/providers negotiation (content, device, platforms...), video & streaming technology, device positioning, design paradigms, app development & delivery, platform & architecture strategy...
Finance & Legal
Build, update and defend OTVP business plan, main contributor to overall TV business model, plan & forecast, IFRS/ IAS38 Financial Audit, Corporate-Subsidiaries recharging model definition, IP transfers contracts
Project Management
Extensive experience in Innovation and TimeToMarket process, multi-country cost-effective project management, cross- divisions organization
Team Management
Daily management of 4 marketing & design people; overall project team 30 people; close cooperation with local teams and managers
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Arcome - Groupe Solucom
- Consultant
LA LOYERE
2008 - 2010
‣ Knowledge Management and Business Development on New Media & Content
‣ Contributor/Speaker in innovation marketing think-tanks and conferences (Paris 2.0, courtcircuits...)
‣ Recommendations to enforce cost-effective solutions and QoS enhancements of TV/video services for mobile
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Sofrecom - France Telecom
- Consultant - Advanced Services for Telcos & Medias
CLICHY CEDEX
2007 - 2008
‣ PMO for Mobile TV projects at Orange Technocentre
‣ ePaper and Book digitalization Exploratory study, Business analysis & Opportunity assessment for Orange Group (fostered Orange’s Read&Go initiative in France)
‣ Strategic intelligence & prospective on new media, mainly studies on digitalization impacts on usages, segmentation, business models, competitive landscape and technology
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ACECOMS (AIT)
- Assistant Student
2007 - 2007
Assisting the team of Asian Center for Engineering Computations and Software (ACECOMS) into customer databases management and magazine editing
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Freelance
- Communication Consultant
2006 - 2007
Provide consultancy and proceed communication actions for Bangkok-based organizations : creative design, localization, communication skill training
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Microsoft
- Product Manager Associate Windows Mobile
Issy-les-Moulineaux.
2005 - 2006
‣ Enforce operational marketing for multichannel campaigns with Corporate and partners, esp.WM5.0 launch BTL ops
‣ Responsible for Windows Mobile websites, online communication, localization and new brand identity roll out
‣ Prepare, operate and animate Windows Mobile presence in professional trade shows, elaborate B2C & B2B marketing kits and sales force training
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Orange
- Strategic Marketing Assistant
Paris
2004 - 2004
• Elaboration et mise en place d’un plan de communication interne de l’organe de veille sur le marché mondial des mobiles du Groupe France Télécom
• Travail transversal et coordination des filiales du Groupe France Télécom
• Participation aux productions de contenus
