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Marcus Evans
- Conference Director
London
2011 - maintenant
I am responsible for developing and implementing the Marcus Evans conference strategy, with a view to taking these conferences portfolios forward and increase brand penetration worldwide.
• Operations Excellence Conference
• Strategy Innovation
• Transfer Pricing
• Customs Compliance Conference
• Behavioral & Safety Conference
• Competitive Intelligence Conference
• Anti-Trust conference
• BID Management
• Sales & Operation Conference
• Anti-corruption conference
• Architecture Enterprise Conference
• IP Patent
• IP Crime
• Talent Management
• Cash Management
• Health & Safety
• Risk & Business Continuity Conference
• Energy Efficiency conference
• Fraud Prevention conference
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The Arab League States
- Freelance Conference Producer
2010 - 2011
Created the first Climate change impact forum for the Arab Region
Secured 35 Environment Minister and 90 esteemed leading experts
600 delegates in 2 days
Opened ceremony dinner gala with all the Arab League States Minister
Producing the Next Climate Change Summit for the Arab Estates
Liaising with Conference committee team and the scientific team.
Setting up meetings to determine conference theme, topics, session chairs, and speakers
Conducting telephone and in-person research with potential attendees in the target market to develop programme agendas
Analysing research and use critical thinking to develop commercial conference programmes that meet the stated needs of the market
Recruiting highly-esteemed leading experts, industry representatives, regulators, government representatives, and other relevant speakers to the programme
Acting as ongoing liaison with advisory boards for production of programme - from initial meeting to full programme development and delivery
Serving as the internal focal point for all programme information
Leading content and strategy input into marketing and sales materials at all stages of the campaign
Contact me to discuss how I can fulfill your conference production needs.
The Arab League is a regional organisation of Arab states in North and Northeast Africa, and Southwest Asia (Middle East). The Arab League currently has 22 members and four observers. The main goal of the league is to "draw closer the relations between member States and co-ordinate collaboration between them, to safeguard their independence and sovereignty, and to consider in a general way the affairs and interests of the Arab countries.
The Arab League facilitates political, economic, cultural, scientific and social programs designed to promote the interests of the Arab world. It has served as a forum for the member states to coordinate their policy positions, to deliberate on matters of common concern, to settle some Arab disputes. The League has served as a platform for the drafting and conclusion of many landmark documents promoting economic integration.
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Perspective Publishing
- Head of Conferences
2010 - 2010
Leading media company, running brands in the pensions, IT and financial sectors. Portfolio includes print magazines, awards, conferences, roundtables, websites, e-news, and contract publishing. Brands include Pensions Age, Financial Sector Technology, European Pensions, Charity Times, Continuity Insurance & Risk, Cable & Satellite International, and Retail Systems
Objectives:
Research conference topics and produce commercially viable events ( Business continuity & Risk, Retailers, IT security, Online Finance, Data Centre and European pensions )
Identify speakers at senior level and build relationships with the industry’s key contacts
Create & design an excellent conferences program ( brochure, website, e-blast, Advert )
Create & design a Marketing & Strategy plan for each events
Research, write & produce a minimum of 12 business conferences per annum
Produce each event to the highest quality possible within 1months,
Line up at least 12 to 26 potential speakers per event include the conference chair
Ensure deadlines are met and production targets achieved and exceeded
keep the Publisher director fully informed and aware of the progress of each conference and any problems
Maximise event profitability
Work with Sponsorship, passing on leads and suggesting potential sponsors.
Marketing, providing all marketing material relevant to the conferences, attracting potential delegates, making suggestions of associations, societies and journals suitable for external marketing activity.
Display the conference information on the web site and that the material is correct and up to date
Manage and support the events team to generate quality resultants, through building up their confidence, motivating them to work and improving their skills.
Conducting detailed response analysis and formulating targeted marketing strategies
Creating and executing innovative integrated marketing plans to promote exhibitions
Responsibility for marketing budgets and all marketing campaign financials
Forging long-term marketing partnerships with associations and publications
Using a full range of online marketing tactics, including social media, online PR & SEO
Managing and developing the websites and other new media opportunities
Moving customers up the advocacy ladder and engaging with them using interactive and content led marketing techniques
Establishment of effective working relationships with speakers and sponsors to gain their buy in to promote our events through podcasts, webinars and webcasts
Data management: managing internal data processes, list build strategies and sourcing new and innovative data
Formulating communications strategies, including writing of promotional copy
Establishing close working relationships with vendors
Working closely with other internal departments to achieve project objectives
Contributing recommendations to management on the strategic direction of exhibitions based on analysis
Developing and implementing marketing strategies to meet agreed event strategic objectives
Evaluating customer research, market conditions, competitor data and produce an effective and engaging marketing plan Overseeing multi-channel online and offline marketing activities to achieve frequent, timely and effective event promotion and measure campaign effectiveness
Achievements:
Create and deliver the following annual events
FST Live
CSI Target advertised Conference
FST Online Finance
FST Payment
FST Data Centre
FST IT Security
CIR Olympic 2012, a Game of Risk?
CIR Conference
Retail Systems Multi-channel
European Pensions Nordic
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Warya People
- Independent Documentary Film Maker
2010 - 2010
I am working on are a documentary called “A journey through hell without the Promised Land”. This will be filmed from the 16 - 22 September 2010 in Milan and Rome.This documentary will be shown by the Somali TV which will give an editorial coverage with an audience of 8 million and many more online news.
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Perspective Publishing
- Conference Manager
2008 - 2010
Leading media company, running brands in the pensions, IT and financial sectors. Portfolio includes print magazines, awards, conferences, roundtables, websites, e-news, and contract publishing. Brands include Pensions Age, Financial Sector Technology, European Pensions, Charity Times, Continuity Insurance & Risk, Cable & Satellite International, and Retail Systems
I am responsible for developing and implementing the FST / CIR / Retail Systems/ CSI / European Pensions and Pension Age Magazine's conference strategy, with a view to taking these conferences portfolios forward and increase brand penetration worldwide.
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Incisive Media
- Business Development Executive
Hong Kong
2008 - 2008
Incisive Media is one of the world's leading B2B information providers, serving the financial and professional services markets globally. Bringing product provider and purchaser business communities together in print, in person or online, Incisive Media has an unquestioned reputation for delivering high quality, timely information in whatever format best suits our customers. With an unrivalled passion for the products they produce, over 750 staff across 3 continents provide an ever increasing range of valuable marketing opportunities, enabling the professional communities we serve to do more and better business.
In little more than a decade, Incisive Media has grown from the launch publisher of a single B2B financial magazine to a global business media company with a portfolio that is the envy of its peers. Whether communicating in print, in person or online, Incisive Media prides itself on its entrepreneurial culture, creating market-leading products for the industries we serve.
The business operates across the main areas of financial services, with leading brands in the financial, legal, accountancy and IT sectors.
Specialties
B2B business intelligence, trade events, industry awards, lead generation
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Wilmington Media
- Sponsorship Sales Manager
2007 - 2008
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Tarsus Group
- Business Development Executive
2006 - 2007
Tarsus is an international business-to-business media group with interests in exhibitions, conferences, publishing and online media. Since its inception in 1998 with one key brand and a turnover of £4.8 million, the Group has grown substantially and now operates in thirteen key sectors – with over eighty events and websites, twenty-five publications, and an annualised turnover of over £50 million.
Tarsus is operational worldwide with over 180 staff in offices in Dublin, London, Paris, Milwaukee, Boca Raton (Florida), Peterborough (New Hampshire), Dubai, Shanghai and New Delhi, and over 60 staff in Central and Western China through a joint venture with Hubei Hope Exhibition Company Ltd.
The Tarsus strategy is to build a business that facilitates the development of relationships between buyers and sellers, helping them to do business in their respective markets efficiently and profitably. Tarsus seeks to achieve this by owning and managing the key exhibitions, conferences, print and online media in each sector in which it operates.
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Informa
- Delegate Sales & Reseacher
Rueil-Malmaison
2006 - 2007
Informa plc (Informa) is a provider of information and services for the academic and scientific, professional and commercial business communities. Its Academic Information (AI) division includes the Taylor & Francis publishing business, provides a portfolio of online and print publications, primarily for academic users across the spectrum of Science, Technology, Humanities and Social Sciences. Its Professional and Commercial Information (PCI) division includes Datamonitor, Informa Business Information and Informa Financial Information provides information, across a range of formats and on a global basis, to a variety of sectors, including Medical, Pharmaceutical, Financial, Law, Commerce, Commodities, Maritime and Telecoms. Its Events and Training division provide events and training to Europe, the United States and rest of the world.
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Harte-Hanks Direct Marketing
- Campaign Team Manager
2004 - 2005
