Karina TORRES

En résumé

Entreprises

• Keyade - SEM Analyst/Account Manager

  PARIS 2010 - maintenant - Understanding client's marketing objectives and fully analyzing their online sector and competitors.
  - Creating complete Search Engine Marketing strategy /Online advertising:Google Adwords, YSM, MSN.
  - Ongoing monitoring and maximize results (ROI, Click through rate, Conversion rate, eCPM, Cost per acquisition...) across all major Search Engines, involving Web Analytics, re-optimization of client's site and content, and the sourcing of new and relevant links for clients' sites.

• BNP Paribas - Arval - Business Intelligence analyst

  Paris 2009 - 2010 - Identify marketing initiatives through customers research;develop targeting and segmentation plans.
  - Analyse sector trend and competitive landscape; oversee opportunity identification and evaluation.
  - Drive branding guidelines across the organization and with external partners.

• MAXIMIXE - Consultante

  2007 - 2008 - Provided bussiness consultation for market-leading as agriculture and services.
  - Data collection, organization and analisis; investigate and interviewing skills.
  - Conducted competitors research; prepared marketing budgets, enrollments projections providing acquisitions opportunities.

• Ateliers de la Haute Garonne - Marketing manager assistant (South Europe and Latam area)

  2007 - 2007 *To strategize, plan and implement new projects to maximize and market the brand within the said target market (south of europe and latin america markets).
  *Assists in coordinating activities involved in the planning and implementation of trade shows.
  *Ensures consistency in various corporate communications to internal and external customers.

Formations

• UT1

  Toulouse 2004 - 2008

• UNIVERSITE TOULOUSE I

  Toulouse 2003 - 2009

Réseau

• Amandine CASTILLON

• Anne-Sophie MADOIRE-ROUZAUD

• Brice TAROT

• Christopher DEBATY

• Eva PETROVSKA

• Laurent GIRAUD

• Ludwig GARRIC

• Séverine OUSTIN